The Life's Way - Journey of Visual and Written Content through Brands

Thursday, 27 October 2016

@Sprite_ZA Launches Unique Temperature Sensitive Can #Refreshinglikethat

Hi Guys,

Sprite launches unique new temperature sensitive can Sprite is launching its brand new thermo can, which are innovative temperature sensitive cans aimed at driving Refreshment. The idea is to get a cold can out of your fridge, as you hold the can and begin drinking, you will notice the colour change on the Sprite Logo as well as key messages change colour on the back of the can. 
 
Coupled to this- Sprite is going on an exciting nationwide roadshow communicating to the youth- to launch this exciting innovation and share with them a similar concept applied to the Sprite Misting Umbrellas- i.e. these are umbrellas that literally refresh you, they emit fine mist from them,- and the Sprite logo on them also changes colour. Sprite is giving all of its fans a chance to be exposed to this refreshing innovation and also participate in the Lip Sync Battle, where they can stand a chance to win some cool prizes. Come and refresh yourself with some fresh props and select a song that you can identify with to express yourself in a refreshing way.
 
Some of the funky, urban youth messages that you will find on the back of the temperature sensitive cans are “More refreshing than facetime with bae” and “More refreshing than umswenko” , just to name a few designed to entertain and delight consumers. 
 
@Sprite_ZA Launches Unique New Temperature Sensitive Can #Refreshinglikethat
Sprite wants to conceptualise a cool and refreshing way of bringing like-minded people together, incorporating the type of urban lingo widely used by the youth of today. The messaging on the new thermo cans, launched in conjunction with the Lip Sync Battles, is the perfect way of doing this. The brand is driving messaging that will resonate with the urban savvy youth on campuses around the country as they unite in the name of refreshment and just being themselves. 
 
The campaign will enjoy appearances from Matli Mohapeloa who will be embarking on a nationwide Lip Sync tour in selected locations, battling it out with local students to create hype around the Campaign and innovation introduced through the Sprite Cans and Umbrellas. 
 
In a Lip Sync battle twist, the participants’ performances will be based on the messaging of their complimentary thermo can of Sprite. In these guaranteed-to-be-epic battles, the MC will call up one contestant at a time and treat them to a burst of refreshment as they each throw back a can of Sprite. Following that, each contestant will need to be on top of their performance game to ensure they Lip Sync with attitude. The lucky winning contestants at some campuses will get to perform alongside the one-and-only Matli. 
 
Join Sprite as it travels South Africa, pushing its refreshing taste and innovation via the temperature sensitive colour changing cans and umbrellas. Sprite does refreshment allowing you to do you. Search #Refreshinglikethat for more.
 
Cheers!!!
 
Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services! 

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