The Life's Way - Journey of Visual and Written Content through Brands

Monday, 31 October 2016

An Epic #MonteMadness Is About To Begin @MonteCasinoZA @OpelSA #OpelAdam

Hi Guys, 

In a traffic-stopping event, Montecasino, Opel South Africa and elite guests buckled up to pull off the longest Opel Adam convoy in the country. The 31 car convoy that travelled from the William’s Hunt dealership in Cedar Square Fourways to Montecasino, is courtesy of their latest promotion – Monte Madness that kicks off on the 4 November and sees an Opel Adam being given away every day for 31 days with a total value of over R7 million!

“What makes this promotion truly insane is that anyone visiting Montecasino can be part of the fun and stand to win. We’re looking forward to welcoming each and every one – and giving them an experience to remember.” Glenn Joseph, General Manager – Montecasino
An Epic #MonteMadness Is About To Begin @MonteCasinoZA @OpelSA #OpelAdam
One of these could be yours! Stand a chance to win your very Opel Adam
Brian Olson, who is the Vice President for Sales, Service and Marketing for General Motors South Africa (GMSA) says they are thrilled that Montecasino decided to buy the 31 Opel Adams. This trendy car comes with all the latest technology of modern city movers. He believes the winners of the cars will truly experience something special with the stylish supermini.

“The Opel Adam is built with German-engineered precision and is packed with the latest driver-focused technology, infotainment, safety items and convenience features that are usually reserved for more premium-priced vehicles,”, says Brian
#OpelConvoy @OpelSA @MonteCasinoZA #MonteMadness
The longest Opel Adam convoy in the country was also attempted along Witkoppen Road, Fourways
Anyone can join us for the ride and hopefully win an Opel Adam Jam as the promotion is not restricted to cardholders. Guests qualify by playing slots or tables on the main casino floor from 4 November to 4 December from 12h00 to 20h00. Selected players will receive a draw ticket that is valid for that day’s draw only and subject to promotion selection methods.

Selection Methods
  • In American Roulette, players who get a straight up winning bet on the day’s date or a straight up winning bet on number 31, will receive a ticket into that day’s draw; in Blackjack, players who get ace and a three from the initial deal will receive a ticket into that day’s draw, as well as all other players who betted on the respective winning box
  • In Poker, players who get a straight or higher, or a mystery, will receive a ticket into that day’s draw, as well as all other players who betted on the respective winning box
  • Dice, a shooter who gets a hardway bet will receive a ticket into that day’s draw
  • In Slots, patrons with be selected using a random selection device 
#OpelConvoy @OpelSA @MonteCasinoZA #MonteMadness 31 Drivers
The JMPD team was there to escort everybody and ensure safety at all times
Players will need to place their entry ticket into the entry bin provided, from 18h00 to 20h30. The daily draw will take place immediately after the entry bin closes at 20h30 – first ticket out wins a brand new Opel Adam! For further information on Montecasino, visit montecasino.co.za. Be sure to join on Facebook at www.facebook.com/montecasino or follow on Twitter at @MontecasinoZA. Follow Opel on twitter and facebook.

I had fun driving the brand new Purple Fiction Opel Adam 1.0 litre car and I was driving the car number 13. The overall event trended on twitter and really brought the Fourways side of jozi to standstill. Helicopters, drones, paparazzi, action cameras, radio channels were all capturing the event in full. Thanks to Montecasino and PR team for the invite. Let's see who are the lucky 31 winners!!!

Cheers!!!

Contact me at thelifesway@gmail.com if you want me to attend your launch events, blog and share on all my #socialmedia channels #TheLifesWay or to be a #Brand_Ambassador for your products and services!

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