The Life's Way - Journey of Visual and Written Content through Brands

Thursday, 21 July 2016

Get Ready For #SlipperDay2016 @ReachForADream #Stickers @Wimpy_SA @PicknPay

Hi Guys, 

To launch Slipper Day, its biggest annual fundraising day, Reach For A Dream, together with partners Wimpy and Pick n Pay, hosted a launch event at Wimpy in Mall of Africa on 29th June 2016.
Reach For A Dream children smile for a photo with representative from the organisation
Reach For A Dream children smile for a photo with representative from the organisation
A fun-filled morning with breakfast, an enchanted castle and dragon cake, and clowns kept Reach For A Dream children entertained, while members of the media and celebrities such as DJ Sbu, Mark Pilgrim, Natalie du Toit and Ashley Hayden showed their support by attending and participating in the event. 
Wimpy’s Molla Bonnet cuts the cake with Reach For A Dream chairman and CEO
Wimpy's Molla Bonnet cuts the cake with Reach For A Dream chairman and CEO
On a serious note, Dr Cecil Levy spoke about the importance of granting hope to young patients with life-threatening illnesses, and guests were addressed and inspired by chairman of the foundation, Mervyn Serebro, and South African gold-medallist swimmer, Natalie du Toit. 
 Reach For A Dream’s chairman, Mervyn Serebro, looking ‘cool' in his slippers
Reach For A Dream’s chairman, Mervyn Serebro, looking ‘cool' in his slippers 
The highlight of the the morning was listening to young Reach For A Dream survivor, known affectionately as Yoyo, share her story and perform three songs to express her journey. Through Slipper Day, which takes place on August 5th, the foundation aims to sell 650,000 stickers and raise almost double the funds from last year, which will substantially increase the number of dreams and projects that can be fulfilled in the near future.
Mark Pilgrim with Natalie du Toit and CEO of Reach For A Dream, Julia Sotirianakos
Mark Pilgrim with Natalie du Toit and CEO of Reach For A Dream, Julia Sotirianakos
Stickers can be purchased directly from Reach For A Dream branches nationally, and from Wimpy and Pick n Pay stores nationwide. So have some fun with your feet and help Reach For A Dream make more dreams come true! 
Yoyo shares her story and expresses her journey through an emotive performance.
Yoyo shares her story and expresses her journey through an emotive performance
And remember to visit Wimpy on August 5th (wearing your sticker and slippers) for a free cup of coffee. #SlipperDay2016
Dr Cecil Levy speaks about his involvement with the foundation and how granting dreams gives hope to young patients
Dr Cecil Levy speaks about his involvement with the foundation and how granting dreams gives hope to young patients
This is one charity that we should all encourage our family and colleagues to support. Even with every Pick n Pay purchase if we buy some #ReachForADream stickers we can make this goal achievable and bring about a dream in the lives of those who sincerely would love to have one dream amidst all life threatening illnesses they are facing. Looking forward to all your support for +reachforadream 

Cheers!!!

All enquiries and invites for your brand's launch events, sponsored posts and product reviews are welcome - Contact me at thelifesway@gmail.com

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