The Life's Way - A Lifestyle and Technology Blog By Aashish Rai 

Wednesday, 1 June 2016

@PressPlayTVapp Increases Penetration By Bringing iPhone App and Desktop/Web Browser #IndiPR

Hi Guys, 

PressPlay TV, India’s largest and first ‘Online + Offline’ Independent OTT (Over the Top) platform announced the launch of its iPhone App (http://appsto.re/in/PeHGbb.i) & for Desktop/Web browser version (http://www.pressplaytv.in/). Now millions of iPhone and PC/Laptop users in India can enjoy PressPlay TV’s offerings - Hindi movies, TV shows, trending internet videos, news, sports, fashion, comedy, and high quality curated content – spanning across more than 50 channels available to stream over the internet. 
@PressPlayTVapp Smartphone Apps #thelifesway #photoyatra
Enhanced User base & engagement
“The iPhone app further consolidates PressPlay TV’s position in the smartphone segment and the Desktop Browser opens up a whole new audience to us – the PC & laptop users. This will have a two-fold impact viz. increase in users and at the same time significantly enhancing the average time spent per user on the platform. The wider reach, enhanced user engagement and captivity will also make PressPlay TV an even more attractive medium for content creators and advertisers,” says Anand Sinha, Co-founder & CEO, PressPlay TV.
@PressPlayTVapp Smartphone Apps #thelifesway #photoyatra Logo
Beyond Bollywood – Boon for upcoming original content producers
PressPlay TV is innovating not just in the way the content is being delivered but also in the kind of content being offered to users. While offering the regular fare of movies and TV shows, PressPlay TV is spreading its content footprint to ‘Beyond Bollywood’. With more than a million users per month and high time spent per user, it (PressPlay TV) is an ideal platform for upcoming unconventional/original content producers to showcase their videos. The PressPlay TV Hotspot network, already 3000 (going to be 10,000 soon) strong, is engaging users across mobile platforms. The company is already delivering highly localized content across geographies, keeping in view the audience preferences. With the launch of iPhone app the Apple (iPhone) users can continue enjoying their favorite videos after they de-board the train, bus or get out of the Hotspot range.
@PressPlayTVapp Smartphone Apps #thelifesway #photoyatra Content
Increasing content depth
The company has already firmed up licensing arrangements with various leading and upcoming content innovators viz The Viral Fever, Raghu Dixit Project, LiveFame, Fame, PopXO, Byju’s, Shudh Desi Endings, Sportskeeda TV, Lybrate, NewsMeme, Quick Reaction Team, The Better India, Purani Dilli Talkies, Quint, Phonebunch, Catch News, Kanak’s Kitchen etc. Big names like Lehren TV, Sun Network, Sony India, NDTV Gadgets, Fever 104 FM, Autocar etc. are also featuring on the PressPlay TV platform. All in all users get a comprehensive package that includes videos ranging from 2 minutes snackable ones to the hours long TV shows, movies, trending internet videos, news, sports, fashion, comedy and content from all other popular genres, are just a click away. 

Just ‘Click’ for your Favorite ‘Flick’:
IPhone Users CLICK: http://appsto.re/in/PeHGbb.i
Desktop Browser CLICK: http://www.pressplaytv.in/
Android Users CLICK: https://goo.gl/jCenNw

About PressPlay TV
PressPlay TV is a technology company redefining the way video content is consumed on smartphones/tablets in India. With a mission is to make high quality, curated and best-in-class video content easily accessible, anytime and anywhere, to consumers - across platform and devices, PressPlay offers free video content ‘on and off - line’ using a hybrid delivery model. Reflecting the true spirit of the ‘Make in India’ initiative, the well-traveled founders dug deep into their own hands-on experience and insights to customize and refine the PressPlay video delivery model especially for Indian conditions. Keeping in view that broadband speed is not consistent across various geographies, a mix of strategically placed PressPlay TV hot spots at malls, buses, railway platforms, coffee shops, trains and other high traffic areas along with online streaming over the internet (3G/4G) have been deployed to deliver uninterrupted high quality video content.

PressPlay TV's business model is advertising based. The company’s USP - viewer captivity and engagement offers very strong value for advertising other brands (other app companies, brands etc.). Another revenue stream for the company will be offering ‘Premium content’. Freemium (Free+Premium content) is the way to go ahead, this model is especially suited for content- based companies like PressPlay. The SVoD (Subscription Video on Demand) & TVoD (Transaction Video on Demand) models will also be introduced shortly.

The company is backed by Sequoia Capital and is one of the fastest growing startups in India. The company has already raised $2.2 Million as seed funding, one of the highest in India from Sequoia Capital.

Cheers!!!

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