The Life's Way - Journey of Visual and Written Content through Brands

Monday, 23 May 2016

@HoldingWilley Launched HW Cricket App #NothingButScores #Android #IndiPR

Hi Guys, 

On 12th of May 2016, Aditya Phatak, Strategy lead of HoldingWilley launched a cricket app which will, in course of time change the way people surf scores in their mobile phones. ‘HW Cricket’ as they call it, is defined on four pillars namely – Fast, Lite, Innovative and Shareable. With so many cricket apps already in the play store, what and how will this app make a difference?
The creators have stated a particular reason to come out with this cricket scores app. Here is a brief from their about us – 

Everything we do, we believe in challenging the conventional, we believe in thinking differently. The way we challenge the conventional is by making something which is original, innovative and precisely what a user needs. We just happened to make a great cricket app. Wanna try it? For cricket fans, we believe live scores matter way more than anything else while s/he surfs a cricket app. They are ecstatic even more if scores reach them easy and as fast as possible. At the same time, we believe a user is quite perceptive to data usage at all times while surfing apps. We tried to solve this.

HW Cricket is an ‘only scores cricket app’. We believe in being clean, easy to access, innovative and simple. Therefore no ­- so many sections, so many buttons, so many links, mindless commentary and a distasteful design. Fast, Lite, Simple, Innovative and easily Shareable.

HW Cricket
Version 1.0.1
Ideate - Aditya Phatak
Code - Javed Khatri
Top Features:
• Live cricket score updates and fast ball by ball scores.
• Current Matches page - To help you follow all live matches in one place.
• Upcoming matches - what's coming up next?
• Results of recent matches.
• Sharing of cricket scores - Give score updates to your friends easily via Whatsapp, Twitter , Facebook, Google hangout, Hike, telegram, SMS, Gmail/email etc.
• Live cricket analytical tools using historical and live data – Chance of Winning
• These tools provide win probability, match outcome, team performance measures and batting difficulty.
• Tool graphics easy to understand and share.
• In-depth analysis and app explanations at website HoldingWilley.com

Holdingwilley.com is a cricket website named after Brian Johnston's famous quote during an England vs West Indies Test Match at The Oval in 1976 which said "The bowler’s Holding, the batsman's Willey". It offers a special experience of enjoying live scores with unique game analysis tools like COW, Form Factor, Dominance etc., tongue-in-cheek cartoons, some wacky tweets & passionate articles from writers across the world. HoldingWilley has always been 'By the fans, for the fans' cricket website and with this app, it tries to give a cricket fan what s/he really deserves!

Cheers!!!
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