The Life's Way - Journey of Visual and Written Content through Brands

Saturday, 26 March 2016

LIRA Launching #BornFree ALBUM @GoldReefCitySA #BeAboutIt @TsogoSun

Hi Guys, 

For only two nights this April, Gold Reef City promises to be filled with magic and wonder as Lira prepares to launch her new album, ‘’Born Free’’ at The Lyric on Friday, 8 April 2016 and Saturday, 9 April 2016. 

This is Lira’s 6th studio album and is already being declared as the soundtrack that will talk to the young South African generation. Powerful, definitive and inspirational are some of the words being used to describe the album that has been five years in the making.

‘’Born Free’’ masterfully blends a fresh new sound with the smooth urban style of music she has become famous for. Lira has described the compilation as her best record yet and believes that listeners will be able to hear the definitive growth and boldness that the album brings.

Lira Born Free #BeAboutIt #TheLifesWay

For Lira, the significance of the title lies in the life challenges she faced while growing up. Defining freedom for herself and living it was an important aspect of her personal journey. In exploring this, the concept of born free became a catalyst for change, with the popular songstress wanting people to realise how powerful they are and that they can own their freedom. According to Lira, this album has become more than a body of musical work; it seeks to inspire and create change, physically and most importantly, mentally.

“Lira is a multi-platinum selling and 11 time South African Music Award-winning Afro-Soul vocalist and we are thrilled to have her launch this much anticipated album at Gold Reef City. Audiences can look forward to Lira’s trademark musical fusion of soul, funk, elements of jazz and African flair and her prowess as one of our country’s most loved artists. Lira is a perfect example of just how remarkable South African music is today and we look forward to proudly celebrating one of our own at The Lyric”, says Gareth Kaschula, Marketing Manager for Gold Reef City.

Lira’s album launch is a not to be missed event that will not only see fans witness a new direction for Lira but also promises to set an exciting tone for great things to come.

Doors open at 07:30pm for 08:00pm. Tickets are sold at Computicket with prices ranging from R150 to R495 per person. There are also VIP meet and greet tickets available. 

Visit www.tsogosun.com/gold-reef-city-casino for more information.

Cheers!!!
Book me for your Brand's Influence at https://webfluential.com/TheLifesWay
Email - thelifesway@gmail.com for invites to launch events / sponsored posts and product reviews!
Checkout my Instagram (araijain) page 
Checkout my photo blog - www.photoyatra.blogspot.in
Like The Life's Way Page on Facebook - https://www.facebook.com/TheLifesWay

No comments:

Post a Comment

Featured post

A Memoir - This Month Last Year - June 2016 www.thelifesway.com #1200BlogPost

Hi Guys, June 2016 was the time when I was busy every weekend seeing some of the great places every weekend with my parents and family...