The Life's Way - A Lifestyle and Technology Blog By Aashish Rai 

Wednesday, 30 March 2016

3-D Modeclix Range At @Bokehfff @MercedesBenz_SA 21 April #CapeTown

Hi Guys, 

Attendants to the annual Mercedes-Benz Bokeh South African International Fashion Film Festival will not only be experiencing a fabulously fashionable event including, awards, film screenings and workshops but they will also be privy to an exclusive unveiling of a revolutionary 3-D printed clothing range from Modeclix. 

The dresses are created by Dr Shaun Borstrock from the University of Herfordshire in the UK in collaboration with Prof Mark Bloomfield from Electroboom and for the first time offer a wearable 3-D printed clothing range. The Modeclix collection, featuring eight dresses and two headpieces, is a major breakthrough in 3-D printing and garment technology. Previous 3-D printed clothes were very structured and rigid this new range from Modeclix is uniquely customizable and flexible, mimicking the movement and drape of fabric.
3-D Modeclix Range At @Bokehfff @MercedesBenz_SA 21 April #CapeTown
'Previous 3D printed designs have been mostly conceptual pieces that are solid, with little or no movement. We have strived to create stylish 3D printed garments that have sufficient movement to ensure they are fluid, eye-catching and comfortable to wear. These prototypes are made, dyed and finished by hand and our aim now is to produce them for a wider market,' says Dr Borstrock.

Mark Bloomfield, Managing Director of electrobloom commented, 'I’ve spent the last 25 years exploring how technology and 3D printing can enhance production techniques for jewellery and accessories, and this has been a fantastic opportunity to take this research even further. There is a huge amount of potential to develop complex construction techniques that defy traditional pattern cutting and create garments that are multi-functional, unique and wearable.'
3-D Modeclix Range At @Bokehfff @MercedesBenz_SA 21 April #CapeTown
Festival Director, Adrian Lazarus was elated, “It’s fitting that these “cutting edge” designs at the forefront of fashion, are revealed at the Mercedes-Benz Bokeh South African International Fashion Film Festival, as we strive to promote and award dynamic and awe inspiring designers and film makers.” With the theme of “bespoke” this year the unveiling of the Modeclix garments could not have a better platform. The Modeclix range will be revealed on the April 21st at the Mercedes-Benz Bokeh South Africa International Fashion Film Festival held at the V&A Waterfront.

The collection will be available to view online from 1 May 2016 at digitalhacklab.herts.ac.uk and modeclix.com. It will also be available to view in store from 23 May 2016 at electrobloom in London. Looking forward to the same when the event comes to Johannesburg. 

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