The Life's Way - Journey of Visual and Written Content through Brands

Saturday, 12 December 2015

Ultimate Braai Master Season 5 - Registrations Open @UltimateBraai

Hi Guys,

South Africa’s favourite outdoor reality cooking series is growing from strength to strength, and Cooked in Africa Films are excited to announce that the pre-production phase has begun in earnest, with series director Andrew Faber travelling the country to find the most beautiful and lesser-known off-the-beaten-track destinations for next year’s competition. 

Following the success of the first three seasons of this original, home grown show, Ultimate Braai Master have yet again raised the bar with viewership numbers having more than tripled, with well over a million viewers tuning in to see the fourth season of Ultimate Braai Master, Game On on e.tv every Sunday. The repeats on Saturdays have proven equally popular, and this officially makes the Ultimate Braai Master one of the country’s most watched shows. These numbers aren’t only good news for the producers because by marrying branded entertainment with all the action on the show, it’s great news for the sponsors too. 


In a recent deal, and one that adds to the existing smorgasbord of sponsors, one of South Africa’s leading retailers GAME has come on board as a partner for next year’s series. Says Elizabeth Ric Hansen, Game’s Marketing PR & CSI Manager: “With our range of camping, braai and leisure goods, coupled with our newest addition; a full food offering, it makes perfect sense for Game to partner with Ultimate Braai Master for an exciting season 5. We look forward to the alignment this show has with our brand and customers and seeing how we can further leverage the opportunities this partnership presents.” 

Executive Producer, Peter Gird is just as thrilled, “A retail platform like Game offers all our sponsors the opportunity to leverage their products in-store and we are very excited about Games food offering which will be showcased in Season 5. “

Season 5 of Ultimate Braai Master, sponsored by Game, Coca-Cola, Robertsons Herbs & Spices, Suzuki and KWV is officially on the cards with lots of new tricks and exciting destinations. 

Entries for Season 5 opened on the 6th of December, so if you think you’ve got braailicious skills then this is your chance to go on the adventure of a lifetime! Go to http://season5.ultimatebraaimaster.co.za/ubm16/ to check it out! Follow them on twitter & facebook.

Cheers!!!

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