The Life's Way - Journey of Visual and Written Content through Brands

Sunday, 20 September 2015

@XperiaMashlab -Collaborating Cassper Nyovest and Jeremy Loops #XperiaMashlab

Hi Guys,

Following the announcement of the fourth instalment of Xperia Mashlab, Sony Mobile is thrilled to reveal that the collaborative masterpiece with modern folk musical maestro Jeremy Loops and the multi-award winning South African hip-hop artist Cassper Nyovest has come to life. Set for release on the 5FM Forbes & Fix Show, this exclusive track was inspired by the ups and downs of touring and being on the road - away from family and friends. The song bounces between the cathartic highs and epic lows that come along with fan-filled stadiums and the absolute reality of what it takes to be a musician.

“The uniqueness of being part of something like Xperia Mashlab is that we both wanted to the song to be something fresh and true without it sounding like a Jeremy Loops song that has Cassper in the background or a Cassper Nyovest track with Jeremy singing over it,” said Loops. “Our goal was to ensure there was proper synergy and the track would be seamless when people choose to listen,” Loops concluded.
“Meeting Jeremy was a breath of fresh air,” says Nyovest. “Through this co-lab I got to understand his passion for music and how he not only elaborates when he is in conversation with you but how he elaborates with you in his music.”

Once available, the track will be exclusively available for download through Xperia Lounge, an app available for you to download on Google Play through your Android™ smartphone or tablet running version 2.3 or later. For owners of Sony’s flagship Z3 series devices, the Xperia MashLab tracks will also be available in High Resolution Audio, letting consumers hear the tracks as the musicians hear it in studio.

Xperia Mashlab is collaborative project between two South African artists as voted for by 5FM’s audience. Once the artists have been finalised the audience participates in the creation the track, then generates the single’s artwork. To date, Xperia Mashlab has created collaborations between Al Bairre and PHFAT, Kwesta and Black Motion, as well as Toya De Lazy and David Kramer. Xperia Mashlab is making South African music history live on 5FM every day

For all Xperia Mashlab updates and information, go to www.mashlabmusic.com, or follow Xperia Mashlab on 5fm on Facebook, check the @XperiaMashlab twitter page and #XperiaMashlab hashtag, as well as the @xperia_mashlab Instagram page. You can sign up to the newsletter to keep up to date on all things Xperia Mashlab. 
 
Cheers!!!

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