The Life's Way - A Lifestyle and Technology Blog By Aashish Rai 

Sunday, 20 September 2015

@CapitecBankSA brings even more colour to #CapitecColorRun in #Jozi

Hi Guys,

Capitec Bank, headline sponsor of The Color Run in South Africa, has announced that it will add even more colour to the festivities in Johannesburg on 20th September this year. To spread happiness throughout the city, well-known local artist Crystal Birch has been commissioned to create a giant, colourful Macau parrot at the entrance to the Neighbourgoods Market in, Braamfontein.
Jozi residents have been eagerly awaiting the ‘happiest 5km on the planet’, which will take place from Roosevelt High School near Emmarentia Dam. The Color Run is an un-timed race in which thousands of participants, or ‘Color Runners’, are doused from head to toe in different colours at each kilometre.

“Capitec Bank, like The Color Run, believes in health, happiness, individuality, freedom of expression, living life in technicolour, having fun and being YOU,” says Charl Nel, head of communications at Capitec Bank. “At Capitec Bank we encourage equality and respect of different individuals, which is why we have one banking solution & service offering that every client is able to access.”
He says that, to add a fun element and bring some colour to a grey space in Johannesburg, Birch will create a series of small Macau Parrots, using a style called ‘wheat paste,’ leading you to the entrance of the market where the large parrot will be revealed. One wing of the parrot will arch across the archway, across to the opposite wall in colourful strips of colour.

Birch started working on her installation on 8th September and completed it on the 11th September. Throughout both weeks, Jozi residents were invited to talk about and share the artwork and its progress on social media using the hashtag #CapitecColorRun.
Says the artist: “I chose the parrot as it is my alter-ego, a free-flying bird. And it is colourful and loud! I would like a giant, bright, free bird to fly in the concrete jungle of Jozi, representing freedom and a bold self. The colourful wings of the Macau should inspire people to break free and express themselves. Visitors to the market will see a parrot spiral above them like a rainbow of WOW,” she says. Check out this time-lapse video:  http://we.tl/mfkaeHETv9
 
Tickets for The Color Run are available online at www.thecolorrun.co.za and on
Facebook. Individual ticket prices are R245 and R220 for groups of four or more.

Cheers!!!
 
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